By selecting the right media-ribbon combination, as well as specialty adhesives, users can create archival-quality labels to withstand temperature extremes, ultraviolet exposure, chemicals, sterilization, and more. The specific label material and ribbon must be carefully matched to ensure print performance and durability. This technique provides image quality and durability that is unmatched by other on-demand printing technologies. Because the color and density of the printed image is determined by the ribbon and the resolution of the printer, thermal transfer printing produces consistent, reliable printing on every label. An additional benefit of this technology is the continuity of the printed image. When matched with suitable media, thermal transfer technology is not only impervious to heat and moisture, but the image cannot be rubbed off, making the printed labels the most durable available. The ink is absorbed so that the image becomes part of the media. The clarity is achieved by using a thin ribbon roll that when heated by the printhead melts onto the label to form the image. Thermal transfer printed labels are easily identified by the crisp, often glossy, printed surface. Because of this, thermal labels, tags or ticket stock are often top coated to resist UV light exposure, chemicals and abrasion.
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